A precious metal e-commerce platform with built-in dynamic
price optimisation, improved funnel conversions and higher
customer retention.
E-commerce
TAT 4 months
Mobile App
The Impact
938%
Increase in Revenue
960%
Increase in sales via App
About Project
The client came to us looking to push the boundaries with
regard to user-experience. They already had a website, but
they realised that they needed an app for a better
mobile-first user experience along with implementation of
industry standard best practices.
155K+
Reviews
400K+
Downloads
Strategy
We approached this project with "Lean Design Thinking" to
deliver the finished product in 4 months. We employed
secondary research for competitive analysis and iterated
the concept according to the user test results.
Lean Design Process
Concept
Validate
Internally
Iterate
Build
Market Check
Real-time market updates asynchronously delivered onto the
app.
24x7 Bullion Market
Website that dynamically handles the vast inventory of
bullion tools.