Digital health & wellness platform that facilitates personalization of diet plans based on customer inputs such as fitness goals, health conditions and nutrition targets.
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E-commerce

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TAT 4 months

mobile

Mobile App

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The Impact
7x
Increase in Revenue
20%
Increased delivery time
About Project
The client wanted to build a nutrition & wellness platform which caters to personalised needs and goals of the consumer. Further they wanted to operationally optimize their logistics for door-to-door based delivery of meal packages.
about mockup
Customized
diet plans
handle multiple
cloud kitchens
Strategy
For this project, we took the approach of “Lean Design Thinking” since we had a short period to work on it. We took secondary research and did a competitive analysis to come up with a concept and iterated it according to the results of the user tests.
Lean Design Process
concept

Concept

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validate

Validate
Internally

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iterate

Iterate

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build

Build

Your diet plan
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The platform asks you for inputs such as health and fitness goals along with a history of your journey so far and then suggests nutrition requirements and a meal plan thereafter.
Adaptive Web Experience
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A cross platform compatible website with smooth & easy UI design to enrich the user's experince