Apmex
A precious metal e-commerce platform with built-in dynamic
price optimisation, improved funnel conversions and higher
customer retention.
Industry : E-Commerce
The Impact
938%
Increase in revenue
960%
Increase in sales via App
A comprehensive e-commerce solution
About Project
The client came to us looking to push the boundaries with
regard to user-experience. They already had a website, but
they realised that they needed an app for a better
mobile-first user experience along with implementation of
industry standard best practices.
Strategy
We approached this project with "Lean Design Thinking" to
deliver the finished product in 4 months. We employed
secondary research for competitive analysis and iterated
the concept according to the user test results.
Lean Design Process
Concept
Validate Internally
Build
Iterate
Apmex Home
A head-less CMS approach implemented to reduce content
updation time and life-cycle across all platforms.
Market Check
Real-time market updates asynchronously delivered onto the
app.
Dyanmic Deals
Customer behaviour & Roster-based dynamic rendering of the different available prices & deals.
24x7 Bullion Market
Website that dynamically handles the vast inventory of bullion tools.
Khalil Ghaben
- app user
More than great and trustworthy. Two main reasons I
prefer APMEX™ to others when it comes to precious
metals.
Eric Raus
- app user
- app user
The catalog of items is amazing. I haven't received
my first order. I will check in at that time.
Jim Hartman
- app user
I've been with APMEX for 2 years now. I've had
excellent service with every purchase.
Steven Shipp
- app user
excellent products any issues with products they
handle with speed and professional manner.
Ralph Williams
- app user
My wife and I are new bullion stackers. APMEX
products are legit, gives us peace of mind.
M B
- app user
Excellent and reliable company. Fair prices...but
one can always find a deal. Shipping is quick and
discrete.
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