Get Diety
Digital health & wellness platform that facilitates
personalization of diet plans based on customer inputs such
as fitness goals, health conditions and nutrition targets.
Industry : Health & Fitness
The Impact
7x
Increase in revenue
20%
Improved delivery time
Digital health & wellness platform
About Project
The client wanted to build a nutrition & wellness platform
which caters to personalised needs and goals of the
consumer. Further they wanted to operationally optimize
their logistics for door-to-door based delivery of meal
packages.
Strategy
For this project, we took the approach of “Lean Design
Thinking” since we had a short period to work on it. We
took secondary research and did a competitive analysis to
come up with a concept and iterated it according to the
results of the user tests.
Lean Design Process
Concept
Validate Internally
Build
Iterate
Your diet plan
The platform asks you for inputs such as health and fitness
goals along with a history of your journey so far and then
suggests nutrition requirements and a meal plan thereafter.
Adaptive Web Experience
A cross platform compatible website with smooth & easy UI
design to enrich the user's experince
